Video Production

Video Production

video production

Raytube Media has experience at making videos for a wide variety of purposes including:

  • Corporate Promotion
  • In House Training
  • Documentaries
  • Advertisements
  • Events
  • Education
  • Music


The production of any video usually involves a number of components including:

  • Budgeting
  • Scripting
  • Production
  • Post-Production
  • Delivery


Budgeting

When a client presents a proposed video project to us, we assess what can be achieved in terms of the available budget.

There are often things that clients overlook in their budget when making a video including:

  • Copyrighted music
  • Voice overs (including the voice over artist and the actual recording of the voice over)
  • Stock Photography
  • Stock Footage
  • Animation
  • Location Fees

We can provide proper guidance in getting the most value for the client in all these areas.

Scripting

Raytube Media has access to in-house script writers as well as experienced external script consultants. Furthermore, when it comes to educational or training videos we have appropriately qualified educationalists and instructors to assist.

Production

Raytube Media usually shoots a production in High Definition Video to ensure that it is compatible across a wide variety of delivery platforms. If a client has a special need to shoot a project in 16mm or 35mm film, then this can be arranged. Production usually refers to the "footage" shot.

Post-Production

Post-production is the editing of shot footage as well as adding elements such as music, still photos, titles and credits, animations, voice-overs, stock footage etc. Once post-production has been completed, then the project can be delivered to the desired platform or platforms.

Delivery

A project can be delivered across a wide variety of platforms including DVD, on-line web streaming (such as You Tube), broadcast TV etc.